Businesses and The Internet - 1357 Words

In today’s digital age, most all brick and mortar stores have migrated to the Internet to expand their business globally. This migration has come with many sacrifices, lessons learned, and challenges along the way. However, the businesses that demonstrated determination and a willingness to overcome the challenges that they were faced with, have ultimately succeeded in expanding their clientele. One example of the type of company that can be found online is an electronic retailer, or a cybermall type of a site. Electronic retailing, also known as e-tailing, is the direct sale from business to consumer through electronic storefronts. These e-tailing sites are typically designed around and electronic catalog and shopping cart model.†¦show more content†¦Good examples of an application that delivers these key elements of commerce are: Amazon, E-Bay with the additional PayPal application, and NewEgg. Each of these examples provide secure transactions and a clearly d efined window of when and how a customer will receive the merchandise. Dealing with Consumer Privacy Concerns â€Å"Consumer privacy is a public policy issue that has received substantial attention over the last thirty years† (Caudill Murphy, 2000). The privacy of customer data is paramount in this digital age, as most of our personal life data, in one way shape or form, is in an electronic format. With consumers’ personal information online, the fear is that they might become a victim of identity theft. â€Å"Identity theft is an unauthorized person using your personally identifying information to commit fraud or other crimes† (Stair Reynolds, 2012). It usually occurs when someone acquires and uses your Personal Identifying Information (PII), like your name and Social Security number, to open fraudulent credit accounts. Other than PII being stolen and used for nefarious activities, the other risky element is tracking a person’s activities while shopping online. Tracking a person’s activities is not a new concept, in fact, it is the â€Å"most comm on method by using clickstream data† (Farraro, 1998); it is a way to conduct targeted marketing. It is recommended that e-commerce companiesShow MoreRelatedUsing Internet As A Marketing Tool Essay1412 Words   |  6 PagesMany businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. 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